Target is continuing its business model of pop-up designer collections this Christmas season. After the success of scaled back lines from Zac Posen, Jean Paul Gaultier, Rodarte, and Proenza Schouler, the newest line to be added to the list is William Rast. Rast is one of the many celebrity-owned companies out there in the world, with Justin Timberlake steering this particular wheel. The diffusion lines have been a massive success for Target, and an interesting way to set themselves apart from other big box retailers, while also putting brand name fashion into the hands of many at a low price. Though the exact collection to be sold from December through January is unknown, Rast's statement has said it will include denim, outerwear and sportswear for both men and women. Below is snippet of their current collections at the higher price point.
Photos Courtesy: William Rast