ZZK takes cumbia in a new direction.
by Ava Hegedus
ZZK IS A Buenos Aires-based record label, a club night (also known as Zizek Club), and a collective of musicians who are pushing an original interpretation of South American cumbia music out to the rest of the world. With any new twist on a sound comes a new subgenre title, and ZZK has dubbed it "digital folklorica." Their cumbia hybrid incorporates beats from the gamut of modern electronic genres, giving a fresh and varied approach to the age-old rhythm. According…
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