"Who is Don Draper?" is the loaded question that began the fourth season of Mad Men. In the middle of an interview, meant to promote his new agency, Don instead extends the reporter his usual mixture of vague answers, false modesty, and self-indulgence.
Viewers waiting to catch a glimpse of your beloved side character beware; aside from a few choice quips from Roger Sterling, a signature Pete Campbell gaffe and a taste of a more assertive and creative Peggy, series creator Matt Weiner sets out to remind us that this is Don's show. Living alone in Manhattan and stepping up to the task of making a name for himself and his company, Don clearly holds the reins of this season.
Spoilers and a full episode recap after the jump!