Sick of all this inane Oscar buzz and hoity-toity arthouse crap? Holy shit, have I got an antidote for you.
As per usual, studios showcased their upcoming summer blockbusters during yesterday's Super Bowl, participating in a time-honored tradition of frantically cramming kazillions of dollars' worth of overwrought spectacle into epilepsy-inducing, 30-second-long ads. There were spots for Cowboys & Aliens, Fast Five, Battle: Los Angeles, Pirates of the Caribbean: On Stranger Tides, Transformers: Dark of the Moon, and Super 8, as well as a few for some kids' movies (Rango, Kung Fu Panda 2) and Marvel's Thor and Captain America.
Though it's not my favorite of these ads—that'd probably go to Super 8 or, god help me for actually typing this, Fast Five—I'm gonna lead with Transformers: Dark of the Moon, because (A) oh, how I love that stupid, stupid title, and (B) I'll be goddamned if Michael Bay's emptily shiny, astoundingly loud aesthetic doesn't mesh perfectly with the whole vibe of the Super Bowl. Plus, no matter how much shit people talk about these movies, I still love watching robots fight. What? That is what makes us human.
Hit the jump for the rest.
ADDENDUM! Rather belatedly—and possibly with regard to Steve's post about Super Bowl ads' subtexts—it just occurred to me that out of these 10 trailers, four of 'em have to do with aliens invading/destroying America. Interpret that as you will.
