ZIZEK: DJ BEYONDA, BEN TACTIC, DJ LIFEPARTNER (Rotture, 315 SE 3rd) See Music, pg. 21.
ZZK is a Buenos Aires-based record label, a club night (also known as Zizek Club), and a collective of musicians who are pushing an original interpretation of South American cumbia music out to the rest of the world. With any new twist on a sound comes a new subgenre title, and ZZK has dubbed it "digital folklorica." Their cumbia hybrid incorporates beats from the gamut of modern electronic genres, giving a fresh and varied approach to the age-old rhythm. According to ZZK resident DJ and record label owner Grant C. Dull (AKA El G), traditional cumbia is so commonplace it can be heard at nearly every public square and wedding across Latin America.
...Continue reading the rest of Ava Hegedus' article on the ZZK crew here.